The National Office for Child Safety (NOCS) leads the charge in creating environments where young people are safe, valued, and supported. Their latest initiative highlights how strong, multi-generational family connections foster positive childhood development and wellbeing.

Our brief was to create a warm, authentic suite of imagery for NOCS’s national campaigns, capturing real moments of parents, grandparents, and children learning and growing together. The shots needed to feel candid, inclusive, and recognisably Australian across diverse communities.

With full end-to-end production managed in-house at Second Brekky, careful casting and tight pre-production allowed us to maximize value, delivering a versatile library of image assets for NOCS's ongoing national outreach.

Creative Agency - Second Breakfast
Production Team - Second Breakfast
Photographer - Andrew Craig
Cam Assist - Holly Isobel
Casting & Talent Direction - Second Breakfast
Art Direction - Second Breakfast
Locations - Second Breakfast