Launch Housing’s Winter Appeal is one of the organisation’s most important campaigns of the year, raising crucial funds to support people experiencing homelessness during the coldest months in Melbourne.

To help drive donations, we partnered with Launch Housing to create a series of emotive videos designed for social and digital channels. The content shared powerful personal stories and highlighted the impact of community support, encouraging audiences to act when it mattered most.

The campaign resonated strongly, resulting in a 32% increase in donations compared to the previous year, helping Launch Housing reach and support even more people in need.

Production Team - Second Breakfast
Post Production - Second Breakfast
Director - Izzy Watts
DOP - Dan Crowley