Launch Housing’s Winter Appeal is one of their biggest campaigns of the year, raising crucial funds to help people doing it tough during Melbourne’s coldest months.

For the 2026 appeal, we teamed up with them to highlight a pretty heartbreaking reality: women over 55 are currently the fastest-growing group experiencing homelessness in Australia.

Built around the tagline, "Everyone deserves a safety net. This winter you could be hers," the video follows one woman living out of her car, moving quietly through her day with total dignity. It’s a gentle but powerful look at a hidden crisis, designed for social and digital channels to help drive donations when they're needed most.

Creative - Second Breakfast
Production Team - Second Breakfast
Post Production - Second Breakfast
Director - Izzy Watts
DOP - Dan Crowley